Even though the roofing business is mostly recession-proof, that doesn’t mean success comes automatically.
There’s your competition to get ahead of, which means developing marketing and advertising strategies to help spread the word about your roofing business. Since there are a lot of different strategies to choose from, we thought we’d help you out.
Here are five roofing advertisement ideas that are sure to get your company noticed.
1. A Roofing Advertisement Should Be Aimed at Your Niche Market
Roofing advertising won’t work everywhere. Those who rent certainly won’t care how talented your team is.
Make sure to spend some time focusing on exactly who your customers really are. Figure out where they live geographically. Determine the income range most of your customers are in.
Then find out where they spend their time. Whether your roofing advertising is featured offline or online, place ads where they are most likely to see it.
Make your roofing marketing dollars count by aiming your ads exactly where you know your largest customer base is sure to see it.
2. Ask for Testimonials and Reviews
If you’re looking for a surefire way for your roofing ads to pack a lot of punch without much effort, start asking for testimonials and reviews.
90% of your consumers are already searching for them before they decide to do business with you. You can easily set up a page on your website inviting your customers to leave their reviews.
It’s also easy to send out an e-mail asking them to leave a review on your site or even leaving one on sites like Yelp or Google.
3. Form Partnerships
Find businesses who share your customer base and form partnerships with them. There are several ways you can do that.
You can share your roofing advertising budget and customer list with another business and then place one ad together. You can feature them on your website as a recommended partner.
You can write a guest post on their website. Using a specific keyword such as “more about,” you can easily insert a link back to their site.
Partner up with a local real estate office and sponsor or throw an event together. Place your logos on their marketing and you can share their logo in your roofing ads.
4. Claim Your Online Google Listing
Whether you are starting a roofing business or have been around for awhile if you haven’t already claimed your Google listing, do so immediately.
Make sure to add as much information to your listing as you can. Add photos, share blog articles, and remember to make sure your business roofing name, address, and contact information are listed.
It’s a good idea to then claim your listing on as many search engines as you possibly can.
5. Shoot a Video
People love watching videos. The internet is responding to that demand and your roofing ads should reflect that as well.
You don’t have to do anything fancy. There are plenty of how-to video possibilities that would make great roofing ads.
You can do live videos to answer frequently asked questions. Videos are virtually limitless if you know to use them properly.
The more you know the how, where, and who of roofing marketing, the easier it is to find success. Keep learning and don’t be afraid to fail.
You’ll find that with each new roofing advertisement you make, you’ll get a little better at it. Click here for a few more ideas that won’t break the bank as you get started.