Are you a chiropractor looking to expand your practice?
Don’t worry. You’re not alone.
It can be tough to generate new leads for your practice. This is especially true in the chiropractic field, where visits are often not covered by insurance.
There are some things you can do though.
If you’re just starting out, or business has been a little slow, you may need to incorporate some chiropractic marketing tactics to help get things moving.
Find New Leads Through Better Chiropractic Marketing
There are a wealth of ways to draw in new clients and boost your business through marketing.
We’ll take a look at nine of them here:
1. Start with Content
Informative blog posts and articles – such as you’d find on this website – will boost you as a chiropractic authority. That’s why it’s so important that you have a blog.
For example, let’s say a guy does a Google search on “Upper Back Pain.” During his search, he lands upon your blog post on “The Five Top Ways for Treating Upper Back Pain.”
After reading your post, he then notices you’re offering a free downloadable ebook at the bottom of the blog post. (Ideally, you wrote the book, but anything free is going to grab attention.)
He downloads it in exchange for his name and email address.
Once you have that information, you can send him more helpful content in the form of videos, infographics and email newsletters.
Speaking of email newsletters…
2. Utilize Email Marketing
Email continues to be one of the most cost-effective ways to reach new leads. And with email marketing software and template designs, it’s also one of the easiest ways.
If you already have an extensive email list, keep on using it! Shoot off email newsletters, updates, offers and other useful information on a regular basis.
You can also recycle your email content into a paper newsletter to send to your existing clients via snail mail. It shows them you care, while reminding them that you’re still their chiropractor.
3. Embrace Video Advertising
Shifting from old school to new school – video is quickly becoming one of the best ways to advertise. This is particularly true in the healthcare industry.
Video allows you to:
- make a strong first impression
- show (and get) client testimonials
- introduce procedures
- display the value you offer
- emphasize a strong call to action
And with the advancements in technology, making a video is far easier than it once was. You may even be able to do it yourself.
Once you’ve produced your video, you’ll want to embed it on your website, share it on social media and optimize for search on YouTube.
4. Start a Referral Program
If you’re all about spreading the word organically, and with minimal investment, starting a referral program is a great way to get leads.
You could start with something as simple as a referral bonus, such as a free massage when your client refers a friend.
Or perhaps offer incentives or contests for clients who have the most social media page shares and likes for your practice. Using your customer base to help advertise is also a great way to get testimonials.
5. Use Demographics to Your Advantage
We’re not talking about the ancient methods for determining your demographic here.
With Google, Facebook and other online platforms, it’s now possible to target audiences with remarkable detail that goes beyond age, gender, location and financial status.
For example, if you’re looking to target middle-aged women living in homes with $80,000 or more in annual income who are interested in nutrition and physical fitness, you can do that. Or maybe you’d rather help roofers or other construction workers with purchase behavior that shows they buy a lot of pain killers.
Whatever the case, knowing your audience the key to smarter marketing.
6. Share Patient Testimonials on Social Media
Nothing speaks to your chiropractic skills like a real patient testimonial.
While you’re creating that video in step #3, you should also plan to produce a few patient testimonials. Listening to patients talking about their success with you is a great marketing tool.
When you go to share these on social media, post on as many platforms as possible, including Facebook, Twitter, LinkedIn, and Foursquare.
7. Respond to Reviews
You’ve made the investment to have an impressive website. But potential clients who come to your website are likely to be more interested in checking the reviews.
That’s because consumers trust each other more than they trust advertisers. So it’s important that you have some positive reviews.
Your first step is to claim a Yelp page. Then stay vigilant about checking those reviews for accuracy.
Thank those who give you positive reviews. And by all means, respond to the negative reviews. Reach out to rectify the situation. Very often, they’ll give you a second chance.
But even if they don’t, taking care of the situation demonstrates a level of professionalism.
8. Educate Your Community While Offering Something Free
Getting out into the community to do some offline marketing is a great way to make connections and establish a name for yourself. Especially if you’re giving something away.
As we mentioned above, people love to get something for free. So consider attending local events where you can offer free 10-minute massages.
You’ll educate members of your community on the benefits of getting regular adjustments while providing them with some relaxation.
9. Offer a “Reward” Program for Loyalty
Offering “frequent flyer” discounts or special memberships for loyal patients will help to ensure that they keep coming back.
The ‘reward’ could be a free massage or an introduction to another service or treatment. Also, consider offering package deals, such as 15% off ten treatments. That way, you know they’ll be back for the other nine treatments and you’ll have money in pocket to keep promoting your practice.
It works great for coffee shops!
Boost Your Chiropractic Practice
Show them what you’ve got!
Utilize any – or all – of the above chiropractic marketing tactics to start driving potential clients toward your practice.
And keep checking back with our productivity blog to get more inspiration on how to help your practice grow.