As a business owner navigating the waters of online marketing, you never want your website to go down. Downtime is costly and prevents potential customers from finding you on the Web. For that reason, you should consider hiring a professional hosting service to manage your website.
Professional web hosting provides businesses with a lot of benefits.
Let’s take a look at eight of those benefits below.
8 Benefits Of Professional Hosting For Your Business
The keyword in “professional hosting” is “professional.” Professionalism is exactly what you get when you hire a professional web hosting service.
Professionals do what they can to deliver the high quality that clients expect. Let’s see how they do that below.
1. Business Focus
Professional hosting services focus on web hosting. Very few of them branch out beyond hosting.
For that reason, they are committed to knowing everything there is to know about web hosting. They stay up-to-date with current technology and web hosting trends. Doing so allows them to keep an edge over their competitors.
They stay on point by thinking of new subscription plans to offer clients. They also offer promotions throughout the year. Additionally, some services offer customized plans for clients.
You can learn more about these subscription plans by visiting any given professional hosting service online
The more options you have on the table, the better.
Eighty percent of businesses fail within their first 18 months. For that reason, you can be sure that a hosting service that has stood the test of time knows its stuff.
Moreover, a long-running hosting service has encountered pretty much every hosting problem in the book. Their experience with those problems will allow them to address your hosting problems swiftly.
They’ll also be able to answer any questions that you have about web hosting.
3. Access to Space
Web professionals want to stay competitive and in business. For that reason, you’ll never find them overselling bandwidth or disk space.
In fact, thanks to competition and technology, most hosting plans now offer unlimited space. Thus, offering limited space would be short-sighted and counterproductive.
To compete, professional hosting services have to think long-term. They need to focus on offering high-quality services and other client-friendly benefits.
4. Client Support
One sure-fire way to guarantee long-lasting success is offering excellent client support. Professional web hosting services are well-known for providing top-tier client support. However, not all hosting services are equal.
While the smaller services thrive on excellent client support, many larger ones let it go. They tend to outsource their client support staff, who don’t actually monitor clients’ websites. To boot, this staff typically cuts and pastes responses to inquiries.
In fact, these larger companies sometimes don’t employ any actual moderators. They simply let clients’ websites go unwatched until clients inform them of a problem.
That sort of retroactive, inattentive support isn’t the only example of poor quality found at larger companies. Their security also tends to be weaker, which leads to more hacking and data leaks.
For this reason, it’s important to keep in mind that bigger doesn’t mean better. When looking for a web hosting service, you should check reviews of their client support. Those reviews will give you insight into how the company operates.
5. Content Control
Professional hosting services give their clients full control over their websites. They can choose what they post, where they post it, and how much of it they post.
In contrast, free services often place restraints on website creation. For example, they will allow the client to create only so many pages per site.
Free services may also restrict the kind of content posted. You may not be able to post as much text or as many pictures as you need to. You may also not be able to post videos.
Additionally, free services are known for forcing clients to use pre-made templates. Clients aren’t able to make their websites look the way they need them to.
A professional web hosting service can guarantee your site will look exactly how you need it to look.
6. Personalized Domain Name and E-mail Address
Professional web hosting services provide their clients with two important branding items.
The first is a domain name. A website’s domain name looks professional. Moreover, it establishes the business’s online identity.
Using a free web hosting service usually entails using the service’s domain name as a subdomain. A subdomain hurts a website’s professional look. It also steals any chance that website has of establishing its business’s online identity.
The second branding item is an e-mail address with the domain name. Again, a personalized e-mail address is all-important when it comes to looking professional.
7. SEO-Ready Pages
Few hosting services provide search engine optimization (SEO) services. Those who do usually don’t offer the level that you’d need to make a difference on your website.
However, the website space that you have access to through them will almost definitely be SEO-friendly. You can use the space to optimize your text, headers, titles, images, and meta descriptions.
Many free web hosting services don’t offer any sort of SEO-readiness. The restrictions that they place on their web spaces make it impossible to hit SEO from every angle.
SEO is an important aspect of any good digital business strategy. Proper optimization increases traffic to your site. In turn, that traffic turns into leads, which turn into conversions.
The more conversions you make, the more money you make.
For that reason, it’s very important that you choose a web host that offers SEO-readiness. You’ll find that feature only through professional hosting services.
Hiring a professional web hosting service is a form of networking. It shows your dedication to professionalism and maintaining a professional image.
That professional image will inspire both clients and other businesses to work with you.
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