Every month, approximately 543,000 new businesses are launched. If you’re looking for reliable business leads, you need to be prepared to work hard to stand out from the competition.
To grow your business, you need to generate new leads and continually acquire clients. While referrals are an excellent way to earn new business, you’ll also need to incorporate other strategies.
Here are a few great options:
Workshops can now be completed entirely online, through the use of tools like Facebook Live and Google Hangouts. These are a great way to interact with leads, answer questions, and move them along your sales funnel.
You can also partner with other companies or experts in your industry to create more value for customers and get in front of a larger audience.
No online business strategy is complete without the inclusion of social media. 81% of Americans currently have at least one social media profile. That means you have plenty of opportunities to get your business in front of your target audience.
Here are some ways you can use social media to generate leads:
- Targeted Facebook Ads
- Sponsored Tweets and targeted hashtags
- Instagram competitions and paid campaigns
- LinkedIn groups and content sharing.
One of the best ways to attract new leads? Demonstrate that you’re an expert in your field. L+G Attorneys At Law, for instance, has completed this by creating a company blog. This is a great way to keep your business top-of-mind for potential clients.
Many online publications will also allow you to be a guest contributor. You can also create content like whitepapers, case studies, and eBooks to solve problems for leads (while capturing email addresses).
Chatbots are taking off. A chatbot will communicate with leads and customers from your website or within messaging apps like Facebook.
These bots can lead people through a sales funnel, answer questions related to your products or services, and notify you when you need to jump in and deal with qualified leads.
These bots facilitate two-way communication, even when you and your team are away from the office. They can also help collect data about potential business leads and classify your prospects based on how likely they are to become paying customers.
Email is still king when it comes to ROI in marketing. Every demographic uses email and email allows you to reach your customers right where they spend a lot of time hanging out – in their inboxes.
You can use advanced segmentation to create personalized emails for each stage of the buying process. And you can also use email marketing to nurture your leads and convince them that your business is the best for what they need.
Ready to Find More Business Leads?
By using the above techniques, you’ll be able to harness the power of the internet to attract more leads. You’ll also be able to better qualify those leads while positioning yourself as an expert within your industry.
Want to learn more about running your business? Check out some of our great posts about business advice.