Looking to engage with consumers and earn some extra money for your business? If so, you should consider branded merchandise. It’s a great way to bring in clients (and money) to your business.
Not sure how branded merchandise can help your business? Keep reading to learn about the business benefits of branded merchandise.
What is Branded Merchandise?
Branded merchandise is anything you sell or offer customers that’s specifically branded for your company. It can be anything from t-shirts to tote bags or custom promotional products and coffee mugs. It doesn’t necessarily need to have your name or logo on it, but it does have to easily recognizable for your business.
How Can This Merchandise Help My Business Make Money?
By selling branded products, you can improve your brand visibility, reach, and marketing efforts, which will ultimately drive sales. Here are some ways branded products can help you market your product, keep you on top of consumers’ minds, and help make you money.
Branded Products increase Your Visibility
If you want to make money as a business, you need to be visible to your consumers. And what better way to gain visibility than by getting your logo everywhere? By offering customers merchandise like apparel, stickers, and posters, you can drive brand association and get free advertising at the same time.
This visibility will drive more traffic to your website, which will ultimately result in more sales. And the more your logo is in front of customers, the more likely they are to turn to you when you’ve got something that you need.
Tip: If you’re going to offer merchandise, make sure it’s quality stuff. You want people to wear or use your things with pride. If it’s low quality, odds are they’ll throw your merchandise away.
Branded Products Keep You Top of Mind
According to statistics, 58% of consumers keep a promotional product for 1 to 4 years. Merchandise is a great way to keep your brand in the mind of consumers for a longer period of time. And if they’re subconsciously thinking or reminded of your product, they’ll be more likely to purchase from you again.
Branded Products are a Cheaper Marketing Alternative
Branded products earn your business money by cutting back on high marketing costs. This form of advertising is extremely cost-effective in terms of impressions when compared to other forms of advertising media. It also has a lower cost per impression than things like newspaper, TV, magazine, and advertisements.
It’s also important to know that promotional products are more likely to be passed along from person to person. In fact, more than 50% of consumers say they’ll give a promotional product to someone else when they’re done with it rather than throw it away. This means you get double the advertising for half the cost!
By creating and distributing merchandise, you can drive brand awareness, customer engagement, and ultimately boost your sales. So, if you’re not offering merchandise, get started!
To learn more tips for growing your business, be sure to check out our blog.