Smart Business Strategies to Stay Ahead of the Competition

  1. Smart Business Strategies

Organisations are often able to accomplish all their growth targets if they follow clear and effective business strategies and also if they have a robust execution infrastructure too. Core business strategies and ideas do not change every now and then. However, thanks to the technological advancement and information surplus, the business scenario has been revolutionised.

We are now able to get in touch with our target audience anytime and anywhere in the world. We have the relevant resources for reaching our audience and additionally, we possess the means for creating personalized client content. You must follow some smart business strategies if you want to be happy and successful in your field of work. We would be discussing some effective business strategies for achieving business objectives.

Remember Competition Is for Staying Unique Not for Being the Best   

Your business strategy should be aimed at making you unique and not at making you the best. Competing for being the best in the industry is not an effective strategy. Some people believe that business is not like sports. You must understand that in sports, there could be only one winner. Winning should be your primary goal. Competing in business is certainly more complicated. In any field of business, there could be many winners.

Within one single industry, there could be several organizations surpassing the industry average, every organization would be having a different strategy. These organizations seemed to pose no threat to one another. In a business scenario, there could be many winners. So, if your strategy is to be the best and the biggest player, there certainly is a loophole in your strategy. Try to do something unique instead of copying the industry leader to achieve the industry’s no. 1 slot.

Acquire a Sound Knowledge about Your Industry

An organization should never be treated in isolation. It is not like an island. It is an integral part of a bigger ecosystem, that is, an industry. Every industry is marked by unique characteristics, structure, and features. The relative position enjoyed by your company in relation to this structure as a whole, would be determining profitability. Certain industries would be enjoying a relatively higher return in comparison to others. For Example,  JWA Oil Field Supplies launched their product Bog Mats which is used for ground protection during construction. Although everyone is aware about such products, not many people know that their Bog Mats are made of High Density Polyethylene (HDPE) which gives them an edge over their competitors. This is a perfect example of having a sound knowledge about the industry.

Think in a broader perspective and consider knowing more about the industry and the existing competition while chalking out a strategy for your company. The more know, as well as, understand various aspects of your industry, you would be easily identifying the elements that would make you unique in your own way and you could then stay way ahead of the competition. By standing out from the rest of the industry, you would be enjoying a relatively higher average return as opposed to the industry average.

Determine the Things That You Are Not Going to Do

Any company would know the specific things it would be doing. Your company should know exactly what activities it would be involved in to cater to the specific requirements of your clients. While identifying precisely the things you would be doing for your clients, you would come to realize that there would be many other things that you would not be doing. There certainly would be clients whom you would not be catering to, activities you would not be performing and various other products and services, you would not be providing. The essence of any successful strategy is to know and choose the things you would not be doing.

Stay Abreast with the Latest

You need to constantly keep up pace with the ever-changing trends in the industry and your company should keep evolving if you want your business to succeed. Remember that competitors would be making a consistent progress, clients’ behavior and requirements would be changing, and technology would be evolving with time. If you wish to succeed, you need to not only forecast these trends and evolutions; you also need to incorporate these changes into the strategy-building process of your business. If you do not take these changes into consideration, you would be left behind.


All business leaders must be able to master all the basic strategies so that they do not require the services of a strategy consultant at the drop of a hat, every now and then. If you follow the above-discussed strategies, your business would be progressing steadily towards attaining success.

Author bio: Mark Berg is a business guru, author, and blogger. Having helped a number of startups through the rocky initial stages to success, he has now taken to sharing his insights on his blog through articles and recommendations of top services and firms like


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