So, you own a lawn care business but are having trouble growing.
Perhaps you haven’t started your business yet, and aren’t sure how to get it off the ground. You may even be thinking about starting a lawn care business but want to know what that entails before getting involved. There are a lot of little tricks that can make your business more appealing, but most of it boils down to a few larger policies.
Below, we’ll outline what these policies are, and what goes into them.
1. A Lawn Care Business Should Advertise to the Customer
Anybody who’s seen a few commercials or watched an episode of Mad Men knows that advertising means predicting what will make the customer happy. Don’t just tell them you do lawn care, remind them how not doing lawn work benefits them.
One less task means more free time. Not going outside in the summer means less sunburn, fewer mosquitoes, less risk of wasp stings. You don’t have to worry about your mower running out of gas, and having to go out and buy more.
2. Talk to Your Customers
Some of the most successful salesmen are those who have good relationships with their clients because maintaining relationships is more important than saving money.
This works in lawn care service, too. Too often, people try to market their businesses based on price, but that leaves out the factor of trust.
Most people would rather hire someone they trust for slightly more money than a cheaper service they don’t know. In short, one of the best things you can do is talk to customers one-on-one.
Integrate this into every part of your business, from corporate communication to customer satisfaction. The first thing you should do when you begin a job is to ask the customer what they want to be done. The last thing you should do is ask if the customer is happy with your service and is there anything else you can do for them.
You might also want to ask them if they will refer friends or write a testimonial, or even leave a review. Also, on the subject of reviews, have an online presence and try to answer any negative reviews you find.
Knowing what customers think could be improved, and taking the time to respond can improve your business, and let customers know that you care about them.
3. Aim for Quality in Everything
This is probably obvious, but it’s still worth mentioning. All the talking and sympathy in the world isn’t going to help you if you don’t have a decent product to sell.
Put passion into every part of the process, whether you’re a tree removal contractor, landscaping expert, or other lawn specialist. You don’t have to micromanage, but make sure you have the right tools for the job, and have hired a competent workforce.
In terms of customer service, make sure they know your policy. Encourage them to get to know the clients and have them ask if they did their job well and if they can do anything else.
Of course, quality customer service is only part of it. Make sure to treat your workers well, too. Happier workers tend to be more productive, so whatever you can do to help them will help you.
Taking Care of Business
The best thing you can do with any kind of lawn care business is to earn the trust of your customers. As with any relationship, communication is key at every stage. Even your advertising should be about what the customer wants.
Of course, it takes more than good customer service to make a successful business, so make sure that you and your employees know what you’re doing and are kept in the loop regarding company policy.
Also, treat your staff well. Having skilled workers does you no good if they’re ready to strike or quit at any moment.
If you would like more advice on various kinds of business, please visit our website. Maybe you want to know more about potential conflicts on the job and how to avoid them. Perhaps you are looking into business security, and need some information. We’d love to help you and your business succeed!