Amazon founder Jeff Bezos has a relevant quote about branding: “A brand for a company is like a reputation for a person.”
Your company’s appearance, processes, and overall service all play a huge role in how people view your business.
If you’re looking to boost your small business in the eyes of your customers, here are 5 ways to build clout and trust.
1. Use Social Media
Social media allows your business to be everywhere, from the desktop computer to a laptop, to the smartphone in your customers’ pockets.
Having a social media strategy will allow you to reach your customers in places that they hang out online, whether that’s Facebook, Twitter, or Instagram.
You’ll be able to communicate with them, build social proof, and get customer feedback in the form of reviews.
With 88% of businesses using social media for marketing, if you’re not using it you’re missing out on a big way to boost your small business.
2. Start Advertising
Like social media, advertising allows customers to see your business more often.
Print and television advertising has been a staple in business for decades. But here’s a key secret: the barriers for entry in advertising have been lowered thanks to digital marketing.
That said, tools like Facebook ads and Google Adwords provide huge opportunities to reach your target market.
Finding business leads online with paid social and PPC advertising is easy at the fraction of the cost of traditional advertising.
3. Boost Your Small Business With Email Marketing
Email marketing is another solid tool to boost your brand.
No matter what industry you’re in, keep your customers informed with consistent newsletters, updates, and interesting content.
Doing so will add a layer of credibility, familiarity, and trust to your business that your customers will come to expect.
4. Offer Deals and Incentives
While all the methods listed above expand your ability to reach your customers, they will all fall flat if you don’t have something to offer them.
Providing value is key for any business, especially when dealing with digital marketing.
In any channel that you use to reach your customers, focus on creating offers, deals, and incentives that they can’t refuse.
For example, click here to see the irresistible trial offer Orchid has created for potential customers.
5. Have a Follow Up Strategy
The last tactic to employ to boost your small business is your follow-up strategy for leads and customers.
Whether someone is a potential, new, or repeat customer, making them feel appreciated is key.
For example, a simple email survey sent out after a customer receives a purchase or service is a great start.
Consistent follow-up communication will prove to your customers that your business cares about them.
With that trust, they’ll be more likely to stick around and buy again!
Grow Your Business!
If you’re looking to boost your small business, implementing these 5 tips will immediately help you build credibility with your customers.
Want more business advice? Visit our blog for other tips that you can apply today!