Your company name is the gateway to your brand. It’s how your customers will search for you and talk about you.
It’s a unique asset that sets you apart.
Some names have become so universal we use them as verbs. “Facebook me” and “Google it” are a few of these examples. Even “Coke” has become so influential that people use it to ask for soda of any kind.
I’m sure you’ve spent a lot of time brainstorming names for your next business.
Let’s go through the process of researching a business name and then learn how to trademark a business name.
A Simple Search
You can begin to narrow down your list of potential names by conducting a few quick searches.
Google is a great place to start.
A simple search using your future company’s name will let you know if there are any businesses in existence. As well, you can search your domain here.
Keep in mind it’s legal to have two businesses with similar names operating in different industries. For example, “Blue Diamond” Jewelry and “Blue Diamond” Car Repair can coexist without conflict.
The nature of the business operation is considered.
Businesses with the exact name can both operate in different states. However, neither can have an online sales presence. That expands their audience and can create a conflict.
Social Media Handles
If you want your business to thrive, you need to have complete authority over your company name. That includes having a cohesive identity including all social media handles:
Your domain name and all social media sites should be under a single, recognizable business name. Begin researching each media site to see if you can find a common name for all outlets.
Having a strong online presence will make your company easy to find, and distinguish from your competition.
Check out others way to make your business unique.
Trademark a Business Name
Once you’ve determined that your company name is distinctive, you can begin to trademark a business name.
U.S. trademark protection is given to the first company to use a name in the geographic area where it operates, whether the mark is registered or not.
Keep in mind that Trademarks in the United States are established by use.
Companies that FIRST and CONTINUOUSLY operate under the name are given priority.
If you run across a company using your business name, a lawyer will be needed to file a Cease and Desist order.
The experts at IGERENT can assist in worldwide trademarks and help to resolve these types of issues.
The approximate timeline for straightforward cases is 8 to 12 months.
Costs can vary based on the complexity of the case.
It’s All In The Name
Once you’ve trademarked your brand name, you’ll have full confidence to operate your business. Trademarks protect you from other companies infringing on your business.
We are constantly finding new ways of improving your business. With topics ranging from starting a business to increasing productivity, we cover all the bases.
Contact us anytime with questions regarding the workplace.