You finally have your fan business up and running but you’re not seeing the results you’re looking for. Sales are in a slump and merchandise isn’t moving.
What you need is a new strategy to attract customers – and keep them.
Finding new customers can be up to seven times more expensive than retaining an existing one. It pays to be smart about how you bring in fresh blood and keep them coming back for more.
We’ve got a great guide on how to attract customers and turn them into loyal regulars. Keep reading for all the tips and tricks you’ll need to see the results you’re looking for!
Know Your Ideal Customer
Want to know how to attract customers? You need to know who your customers are.
With a fan business, you might think your customers are just those who are looking to keep cool in the hotter months. Do a deep dive into customer data and you might be surprised.
Here are some ideas:
- Moving into a new home
- Emergency repairs on existing fan
- Making upgrades to their home
Look at who is already shopping with you and you’ll come up with all sorts of new ideas.
Know Your Business
On top of knowing your ideal client, you need to know your business through and through. When a potential customer comes to you, you need to be able to meet all of their needs or you’ll lose credibility.
Plus, when a customer is happy, around 72% will share their positive experience with up to six friends. That’s practically free advertising – great word of mouth will do the hard work for you!
Upgrade Your Online Presence
Maybe you’re old school or feel like the online world has nothing to offer a brick-and-mortar fan store. You can’t afford to ignore the online world.
Start with an easy-to-navigate website. Make sure your products are clearly labeled and easy to find. Include a way for customers to contact you or find information, like hours and location.
Check out this website to see how it’s done.
If you think creating a website is difficult, social media is a whole other animal. It’s incredibly worth it, though.
Make sure to cover the “big three” bases: Facebook, Google My Business, and Yelp. Keep your information up to date on all of them so people searching online can easily find your fan business.
It’s not called social media for nothing. People will contact you, ask questions, and leave reviews online. Make sure you answer them in a timely fashion.
How To Attract Customers: Deliver Great Customer Service
The biggest lesson in how to attract customers is just to meet your clients’ needs. When you offer better customer service than the competition, word will get out that your fan store isn’t just blowing hot air.
With these tips and tricks, you’ll give your company the added boost it needs. Remember to always keep reevaluating your efforts and making changes as needed.
Looking for more helpful hints to help you run your business? Check out our business blog for more ideas.